Rolls-Royce Cullinan Keys to a New Generation of Luxury SUVs
Rolls-Royce is a household name for its luxurious cars that appeal to those who are wealthy enough to travel the world and cruise off into the sunset in comfort. Cullinan is the company's first SUV, and its goal is to lure the wealthy from their Range Rovers and Bentaygas.
Its new architecture and technologies provide iconic design, unbeatable space and usability, as also peerless on-road and off-road capability.
Effortless Everywhere
The Rolls-Royce Cullinan was designed for those who see travel as an art form, an art, a way to live. It should be as simple to drive on and off-road as it is on a smooth road. The new SUV from the brand, dubbed "the first all-terrain Rolls-Royce," brings this possibility to life. Its unique features are a testament to a tradition built on perfection and excellence.
Cullinan ignores imperfections and bumps. The soft suspension makes the road feel like a smooth carpet.
During our test drive of the Cullinan We drove off-road, both on dirt and gravel, as well as on roads that were paved with potholes and other imperfections. The car's all-wheel drive system and big tires made it possible to conquer difficult terrain with ease. It even has an low-riding suspension that lifts the body above the ground to allow it to glide over the rocks and other obstacles without damaging the bottom.
The Cullinan comes with a variety of advanced technologies to make the owner's journeys easier. The SUV has forward-collision alerts with automatic emergency brakes, night vision cameras, vision assist system to assist you in parking or drive in tight spaces as well as adaptive cruise control and warnings for lane departure. It comes with a WiFi Hotspot, navigation and an industry-leading Head-Up Display.
The Cullinan also has the kind of rock-solid build quality that a high-end buyer would expect. Every knob, switch, or touchpoint feels as if it could last a thousand years. At that point it might just need some spit to continue working. The cabin is decorated in wood, chrome, and leather -- with the Spirit of Ecstasy looking down on the driver and passengers from a high perch above the dashboard.
The Cullinan's cabin is equipped with cutting-edge technology, it's missing some of the gizmos that younger drivers may desire. It doesn't have the kinds of driver aids that offer semi-autonomous highway driving and lane-keeping, or the kind of connected gadgets that are becoming standard in more cars.
Clasp
A single push - dubbed 'Everywhere' by engineers from Rolls-Royce - is all it takes to unleash Cullinan's unparalleled off-road capability. This lets the driver adjust the auto-leveling air suspension to absorb every bump and rut, while the prop shaft and drive shaft ensure all 850Nm of torque is sent to the rear and front wheels at precisely the right moment.
Cullinan, the first Rolls-Royce with tailgates and rear doors that open similarly to pickup trucks is the first Rolls-Royce with tailgate. It's a design detail that creates a more three-box appearance and increases the SUV's imposing presence. It also allows access to an enormous cargo area of 21 cubic feet when the rear seat raised. The floor is lower than the seatbacks, which helps to stop items from sliding.
The main cabin of the Rolls-Royce Cullinan is more practical than any Rolls-Royce production vehicle before. For instance, rear passengers are higher than those in the front, meaning they will have more of the world outside of their vehicle. It's a layout that can be altered to suit various requirements as well as the standard rear bench providing the option of a 40/20/40 split as well as folding seatbacks to allow for greater flexibility.
To enhance the utilitarian design, the rear-view mirrors have been reshaped and toned down in appearance, while the Rolls-Royce badge is mounted on a smaller plinth independent of the number plate housing. It is adorned with only a tiny strip of jewellery to add some flair. The Key Lab are similarly utilitarian, with two small upright units housing the lights and one strip of jewelry at their centre.
Beyond the obvious benefits of a more functional layout, Cullinan is the most family-friendly model from Rolls-Royce to date. Its rear bench can be configured to accommodate three passengers, while the standard panoramic roof means that you'll have plenty of space to stretch out. Those behind the wheel can also relax in their surroundings by choosing the Immersive Seating configuration that covers the passengers in luxurious luxury and encases them in the finest leather. A whisky decanter and Champagne cooler can be placed in the central console to increase the sense of luxury.
The compartment for rear passengers
The Cullinan is a Rolls-Royce that's both like and unlike any before it. It's big, ostentatious and opens up the brand to a whole new generation of buyers who are willing to take it to places that other luxury SUVs may avoid. Jackson Hole in Wyoming, where the SUV is manufactured is one of them.
From the side the vertical lines that run from the front doors, down the raised bonnet edge, and into the skid plate made of metal convey a confident sense of intent for an SUV ready to conquer the world. Additionally, the massive wheels and the slender roofline make it stand out with an imposing, tall look that conveys a strong personality.
Rolls-Royce engineers designed a unique design that combines luxurious interiors with unbeatable off-road capabilities and uncompromising comfort. In the process they have created an automobile that is both practical and iconic.
People who sit in the rear can take in spectacular views of the surrounding area through the vast glass area of the world-class panoramic glass roof. And if they wish to pinpoint their current location in the world, they can simply zero in on themselves using the rear touchscreen map.
A major feature is that both of the rear seat backs can fold down, which allows for a generous cargo space. A single press sees them effortlessly drop down without compromising the seat cushion. They can also be divided in a 2/3 and 1/3 configuration, which increases the practicality of the vehicle.
The design of the Rolls-Royce coach doors enables occupants to enter and exit in comfort, with their legs shielded from dirt. This not only allows passengers to get aboard without smudging their pants however it will also ensure that whatever they're carrying - a Mark Rothko canvas, for example - will be well protected.
Once inside, passengers can toast their achievements with a glass of whisky from the bottle holder that stows behind the front seats. When they're ready for an afternoon nap and want to relax, they can sit in the heated and massaged back seats and relax by using the optional neck- and shoulder-rests as well as the leg- and leg-rests.
The Glass Partition
With a base price of $325,000, the Cullinan is unlike any vehicle to roll out of Rolls-Royce's Goodwood factory during its 114-year existence. It's not just the fact that it comes with all-wheel drive, but also a button marked "Off Road," or usable ride height (Rolls-Royce has a long overland tradition dating back to T.E. Lawrence's armored car of 1914). It's because this SUV was designed to be a family vehicle that's intended to be driven by owners, not in the hands of a chauffeur.
It's also the first vehicle to have an enclosed rear compartment that can hold three people in comfort and still have space for luggage and other gear. It also offers a range of seating options including rear-seat massage chairs and the centre console can be equipped with a whisky decanter, glasses, or a champagne cooler, as well as two Rolls-Royce champagne flutes.
However, it's the Spirit of Ecstasy that really places this Rolls-Royce in a class of its own to the Range Rovers and Bentaygas that have been vying for ultra-wealthy buyers' attention in recent months. This hood ornament serves as an constant reminder that the Cullinan isn't just your standard SUV.
I was also impressed with Rolls-Royce's restraint in its cabin. While some companies are saturating their cabins with layers of technology, Cullinan's center stack has simple and clear display that looks similar to traditional gauges.
Box-grain leather is among the most notable changes to the previous Rolls-Royce models. This type of leather is created by pressing a metal frame into the hide and applying lacquer, resulting in an inky-black finish that's durable and more durable than the smooth leather used in other luxury vehicles.
The Cullinan is an SUV that combines all the characteristics that make them so popular. It does have some drawbacks. It's a bit absurd to spend this much money on an SUV even if it is as well-equipped as this one. If you want to purchase a Cullinan you'll need to sell some art or get rid of summer in Nice.